Qualitative Research and Data Collection
What are the components of a quality Qualitative Research and Data Collection campaign?
- A research goal to work toward
- A solid, executable strategy with specific deliverables
- A collection tactic that will elicit responders
- Accurate analysis of collected data
- Comprehensive and comprehendible reporting on that analysis.
All of this, and more, is available today from AnswerNet.
Contact us now to request a comprehensive consultation.
AnswerNet’s highly trained, professional market research specialists conduct your qualitative studies using telephone, web, and automated IVR interviewing with live interviewer support as well as focus group facilitation and intercept surveys.
AnswerNet’s experience in wide array of qualitative market research studies includes:
- Customer acquisition/retention/satisfaction research
- Concept testing (new concepts, line extensions, branding/re-branding, brand image, package tests)
- Product testing (including pack-out/fulfillment services)
- Ethnographic/Demographic/behavioral segmentation
- Advertising tests (recall, retention, motivation for purchasing)
- Television/Cable TV pilot screening
- Movie/music screening/response testing
- Social Science research
- Political polling
- Longitudinal/tracking studies
- Healthcare and pharmaceutical research
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