Market Research Services | Collecting Data for Your Market Research Campaigns | CATI Surveys
Optimizing Your Market Research Data Collection Efforts
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AnswerNet Market Research Services can manage your:
Survey projects have included:
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AnswerNet’s Market Research Services specialize in helping you and your clients collect critical consumer data so you can measure customer satisfaction and loyalty, create brand awareness, and gauge satisfaction and purchasing patterns, ensuring your market research efforts reach their full marketplace potential.
Collecting Data for Your Market Research Campaigns
AnswerNet conducts both inbound and outbound data collection campaigns and surveys using live agents and state-of-the-art technology, such as Computer-assisted telephone interviewing (CATI), Interactive Voice Response (IVR), email, and web chat.
AnswerNet’s Market Research Services also conduct political polling and surveys for our clients, measuring the effectiveness of civic leaders’ messages to their constituents, assisting in campaign development.
Focus Group Recruitment and Participation
Based in Las Vegas, Nevada, AnswerNet’s Market Research Services are supported by over 50 AnswerNet locations throughout the United States and Canada, giving your campaigns the reach needed to recruit focus group participants in any region of North America.
AnswerNet can also provide you and your clients with Las Vegas-based focus group facilities giving you first hand knowledge of targeted consumer attitudes, wants, and needs.
Staff and Training/Monitoring Read more.
- AnswerNet’s commitment to its clients begins with a hiring and training process we’ve developed to find the most qualified and accurate interviewers for our Market Research Services Division. Each interviewer must go through a 90 day comprehensive program supported by ongoing coaching. As a result, most members of our core interviewing team have enjoyed a long tenure with the company – some over 10 years.
- We do more than just technical training on our Voxco CATI software. Each applicant must understand the importance of the information they collect. They must pass our testing process with scores of 90% or higher in grammar, comprehension, and spelling. This ensures the utmost accuracy of verbatim responses to open-ended questions. We train our interviewers to properly engage with respondents and probe when needed without influencing their answers so that the highest integrity of data is collected.
- Our Quality Assurance procedures ensure timely completion of project goals with constant monitoring by supervisors in real time. AnswerNet Market Research maintains a supervisor to interviewer ratio of 1:16. No less than 1 in 25 interviews are monitored live, 1 in 10 is reviewed, and 15% are validated.
- AnswerNet offers its clients both live and recorded phone and visual remote-monitoring capabilities for pre-test.
Technology and Deliverables
AnswerNet Market Research uses Voxco CATI survey software as its platform with predictive dialing and interactive voice response capabilities. Considered the software of choice requested by many leading market research firms, the Voxco CATI platform provides for separation of data for each project dialed. Each client project has its own data segment and all sample data becomes that client’s proprietary property. The network locks each module related to that survey after a complete is received into the database, ensuring that data cannot be further manipulated.
AnswerNet Market Research reports are customized to client specifications and can be delivered as needed. A General Report includes overall and per interviewer Dial Time, Completes, Conversation Ratio, Sample Penetration, and Overall Incidence.
Most Frequently Requested Reports are:
- SOP (Statement of Purpose)
- Incidence Report
- Dial Disposition
Standard Operating Procedures Read more.
- AnswerNet Market Research has an in-house program which incentivizes their interviewers to achieve goals in excess of 95% and judge not only production but data accuracy.
- Our business surveys usually begin at 10 AM and run until 4 PM or 5 PM, depending on the client’s request and business type.
- Our consumer studies vary by client request and demographic needs, but never run past 9 PM in the appropriate time zone.
- AnswerNet Market Research maintains a policy of not knowingly contacting cell phone numbers without written permission from the respondent.
Quality Control/Assurance Read more.
- AnswerNet’s QA Agents maintain live and recorded on-the-spot viewing of dials.
- AnswerNet maintains a secure server on-site with anti-virus protection, firewalled from the internet, with scheduled nightly backups as well as anti-virus protection on all workstations.
- AnswerNet uses a 0 to 3 scale to measure and report the quality of phone interviews. Areas of focus include courtesy, answer clarification, interview procedure, and overall flow.
- Interviewers read verbatim, are allowed to probe, and are NOT allowed to paraphrase in any way that would influence the respondent’s answer.
Contact us today to learn more about AnswerNet Market Research Services.